Energizing Your Life with Innovation and Fun

The collaboration with Power Magic focused on creating a vibrant and energetic visual identity for their range of products. The challenge was to ensure that the packaging design stood out on the shelves and clearly communicated the brand’s energy-driven promise. We understood that Power Magic products had to reflect both innovation and excitement, and that’s exactly what we aimed for in the design.

For the LED light bulbs, we used bright, attention-grabbing colors and imagery that symbolized light and energy. The battery packaging was designed with bold graphics to emphasize the product’s longevity and strength, while the energy drink cans were wrapped in a dynamic design that communicated refreshment and vigor, complemented by striking visuals of ice and energy bursts. The entire design strategy sought to convey the message that Power Magic products are not just functional—they are a key to unlocking more energy and enjoyment.

Throughout the project, we worked closely with Power Magic to ensure every detail, from logo placement to color palette, supported their brand values. The final result is a collection of product designs that truly represent the brand's energetic spirit and appeal to consumers across various segments.